A study reveals Target is the most affordable homeware brand

There’s nothing we love more than picking up a few new decor pieces in store…

There’s nothing we love more than picking up a few new decor pieces in store before coming home and finding a way to style them in our homes. Vases, candles, crisp white bathroom towels – these little things make a huge difference. 

But, as we know, our decor addiction isn’t cheap. A recent study analyzing the biggest home stores in the US showed Target to be the most affordable homeware brand overall.

living room

Living room with Target decor items

(Image credit: @whilefloriansleeps / Self Financial)

The study, conducted by Self Financial, worked out how much it would cost to decorate individual rooms of the home while shopping exclusively at each of the big-name stores. It looked at hundreds of products from Pottery Barn, Bed Bath & Beyond, Crate & Barrel, All Modern and more.